To convene, facilitate, and support communities for improved access to mental health care with a focus on Frontier Communities, Justice Involved population/partners, and Provider Shortages.

We will do this by identifying gaps, connecting them to resources, design and develop plans/solutions to address gaps and support the implementation of pilot projects to test solutions.

Read about PBHA's Organizational Strategies & Outcomes (aka 2021 PBHA Logic Model). Please check back later for upcoming updates to our Logic Model.


The PBHA envisions a Texas Panhandle which promotes behavioral health and wellness where all people have access to high-quality behavioral health care when and where they need it.


  • Behavioral health is a critical part of our community’s well-being.
  • Behavioral health is an integral part of our community’s health care.
  • Behavioral health services are welcoming, honoring and accessible.
  • Practitioners provide compassionate, competent, and high-quality services.
  • Healing and recovery provide hope for all.
  • A collective effort to improve the life-cycle of behavioral health care creates a streamlined, efficient system which benefits our entire community.
  • Our life-cycle of care includes reducing stigma and engaging partners by educating and informing the public about behavioral health.
  • The role of the PBHA includes advocacy for policies and practices supporting behavioral health care.

Areas of Focus

As PBHA evolves to meet our region’s needs, we are focused on three key areas:

  • Frontier Communities – Engaging rural communities to enhance their capacity to address their own unique needs around community wellness and access.
  • Justice-Involved Populations – Working with the justice system to improve care for those with mental health and substance use disorder issues.
  • Provider Shortages – Attracting and retaining mental health professionals throughout the region.

Guiding Principles:

  • Peer Voice & Choice: Intentionally elicit the individual’s voice, choice and preferences, then prioritize this input throughout our work.
  • Mindset of the Whole: Act as part of collective effort, rather than representative of a constituency.
  • Sustainability: Think of place-based solutions.
  • Collaboration: Work together to advocate and promote policies, values, and norms that are supportive of whole health and wellness.
  • Outcome-based: Develop goals and strategies, link to observable indicators and metrics of success, monitor in terms of these indicators and plan revisions accordingly.
  • Culture Building: Cultivate can-do narratives in our organization and the community.
  • Environment of Trust: Respect confidentiality; if sensitive matters are shared, they stay in the room.